Josh Ingleby

editor + motion design
editorial

VitaminWater

ROLE: Motion Designer + 3D Artist
DESC.: 3 x 15s Spots (E+F)
AGENCY: Zulu Alpha Kilo
CLIENT: VitaminWater
ART DIRECTOR: Gira Moin
AUDIO: RMW

CHALLENGES:

Despite being created over a 2.5 week timeline, the major challenge beyond scheduling was ensuring the colours of the VitaminWater liquid and labels were on par with brand standards while keeping render times down to less than 1 minute per frame.  It’s easy to promise the world with a stunning still frame, but ensuring you can deliver the HD version (450 frames  = 450 mins) without the support of an animation studio’s render farm can be challenging. Cloud Computing Rendering made this spot possible. (more…)

Business Card: Making Of

With only one week away from SXSW I suddenly felt obliged to create a business card for myself.  After what has been 2 years without a card (as of this summer), it’s not surprising that setting a short turn-around deadline was the only thing that would get the ball rolling.

I’ve have been walking through a lot of alleys lately looking for a way to base a small project around them.   I’m captivated by these spaces in the same way that walking onto a movie lot full of fake house fronts is fascinating.  Their significance grew as I realized that Manhattan barely had any alleys, creating even more appeal for Toronto’s unique urban landscape.

Thanks to Craig Small at The Juggernaut for eagerly dusting off the laser cutter and experimenting with a variety of materials to cut out the letters for the titles.  As well, Michael Sheedy for his real-life kearning skills, and of course my amazing girlfriend for putting up with the 2 cans of spray paint released into our apartment.

The video below outlines a breakdown of the process:

A series of textures shot in the alley behind my place for the titles:
DOWNLOAD FREE TEXTURE HERE

Creative Commons License
Graffiti Texture by Josh Ingleby is licensed under a Creative Commons Attribution 2.5 Canada License.
Based on a work at joshjingles.ca.

Foursquare Fourcam

ROLE: Concept + Director + Editor
DESC.: Event Video

April 16th is the official anniversary for the mobile app Foursquare. More than 15 cities celebrated the mobile location based “check-in” app by throwing their own “Foursquare Day” events to celebrate local business.

This year’s 2nd annual Foursquare Day in Toronto was a great success with sponsors donating everything from autographed Tim Burton books (TIFF) to phone cases for every patron (iSkin). Even our (usually) pathetic mayor (Rob Ford) acknowledged the date with a signed letter from his office.

I documented this event with a home-made camera system that appropriately reflected the client and medium that Foursquare users embrace: the smartphone.

Rationale: 4 Squares, Mobile technology, 4 Camera phones. (enough said, no?)

Making Of:

Final Edit:

Thanks to:
Rob Scarborough, Jon-Erik Lappano, Karly Gaffney, and all the organizers & sponsors for the event.

Music:
Public Enemy – Harder Than You Think (instrumental)
Ratatat - Drugs

Paper Experiment

I tend to get a little obsessed about the projects I’m working on and begin to buy and position myself around any and all objects that loosely relate to it. I enjoy the idea of ‘living the project’ and feel good allowing the creative part of my work flow into the daily purchases and decisions.

My latest purchase of a crumpled paper trash can ties in with the copius amounts of crumpled newsprint i’ve been photographing for an audio driven stop motion experiment.

Link to Store

Another 2 weeks of exploring animation possibilities and i should be done…JUST in time for my trip to Cuba (hence the music in the vids).  Here’s a peek: