Part 1: A case for mass adoption
Part 2: Links for further resources / getting started (at the bottom)
Having recently acquired a 3D printer, I’ve noticed there’s lots of hype about the technology, but most of what’s out there poorly expresses the real potential.
Business has had 3D printing for years. What’s revolutionary is that the hardware has become affordable for small companies like Makerbot to sell to individuals at a (mildly) reasonable price (…at the moment $600-3k CDN).
As with all emerging technologies, they come with their shortfalls. Although the shortfalls are worth noting, they’re not worth focusing on too heavily as improvements are coming out monthly. At the moment, printers are slow (5 mins to 12+ hours a print), materials are limited, and the technology isn’t entirely user friendly. All of this will be resolved as companies understand how to incorporate this into their business plans.
A fair comparison would be to say that 3D printing is in the dot-matrix era of 2D printers. Although paper printers have yet to replace the quality experienced in a magazine, they still revolutionized how a home computer is used and in most households.
Tech companies which sell and support the maker industry are popping up monthly. Online communities are figuring out solutions that inform the companies that make the devices. And advertisers are eager to promote products with new technology…as long as there is purpose behind the experience.
As companies + advertisers get on board, prices for printers will drop and practical uses for average people will increase.
In the early 2000′s Napster entirely disrupted a 50+ year old industry and experts didn’t know what to do. 15 years later business caught up with services like Rdio, Spotify, iTunes Store and Ad supported free content.
I foresee business adopting Printing in similar ways:
- Giving away free models could be equivalent to creating engagement on Facebook
- Companies could design high quality models that accessorize their product and put it above others in the market. (Free or at a reduced cost)
- Brands can create a community where they promote their best “creators” that have adapted their accessory/product
- Company support may be able to save money on phone calls / replacement parts if a user is able to print a broken replacement piece
- Digital Download coupon codes could be given away at live events for exclusive content
Brands spend tonnes of money each year in an attempt to make an emotional connection with their customers. It only seems obvious that providing customers with the tools to customize a product and print it on their own will create a personalized dialog between companies and consumers.
Hobbyists may be carving the way, but main stream adoption is only a matter of time.
Makerbot.com - Consumer / Prosumer printers starting at $1375
Toronto Reference Library - ($0.05 per minute for printing)
Thingiverse.com/collections - Community driven free models
Shapeways.com – Purchase quality models and have them printed / shipped
Free tools to Create:
123D Design - Easily build your own basic shapes / models
123D Catch - Use your iOS device to take pictures that automatically convert to a model
ROLE: Motion Designer
DESC.: Logo Reveal
CLIENT: Dialog Conference
AGENCY: Elvis Communications
CHIEF CREATIVE OFFICER: Carlos Garavito
ART DIRECTOR: David Laing
I was brought in to add depth and animation to a logo Elvis Communications had created for a client of theirs. The logo would be projected on screens at their conference and occasionally “refresh” in an interesting yet non-intrusive way.
My challenge was to add visual intrigue to the minimal/elegant logo Elvis had created.
Here is where we ended up:
Please take the time to review the approaches we explored below as I feel there is lots that we considered which unfortunately had to be left out.
ROLE: Title Design & FX
DESC.: Digital Content
I was contacted by PosterBoy to help devise the gritty rock ‘n roll look associated with the JD brand and create titles. Since the brand’s existing look is strongly defined, the objectives were clear: artistically interpret the end goal and have it created, revised and approved by agency + client in 3 days.
Below is a comparison of the offline edit and the final output:
Note that the end frame layout was provided by the agency.
ROLE: 3D Motion Design + Animation Direction
DESC.: Broadcast TV
OLG needed an animation for an upcoming TV spot that made their Pools game clear and familiar. A minimalistic environment helped familiarize the audience with the look of the game, while a subtle animation on the sports logo grabbed the audiences attention to see it in a new way.
I was fortunate to have been awarded the project despite pitching alongside other great Toronto studios. As always, it was a pleasure to work with School Editing and The Hive.
[15s cut-down from original 30s spot] (more…)
The animation below is the byproduct of a couple random tests. Since polygonal visuals are a little hipster I was a bit hesitant to post this but think the ambient aesthetic was interesting enough to share. As stills, they also work well for phone/desktop wallpapers.
Technical: I’m not usually this ‘mathy’ (as my programming abilities only consist of erasing code) but the visuals are composed of a SINE wave rippling through a triangulated layer. Colours are a mixture of fresnel shading and transparencies.
Possible use for this could be a background texture for a text knockout:
A couple more motion renders can be found on my vimeo page.
ROLE: Motion + 3D Artist
CONCEPT / CREATIVE: Jared Nickerson + Josh Ingleby
MUSIC: Dead Astronauts - “Favorite Lover”
TYPOGRAPHY: Filip Komorowski + Jthree Concepts
With only one week away from SXSW I suddenly felt obliged to create a business card for myself. After what has been 2 years without a card (as of this summer), it’s not surprising that setting a short turn-around deadline was the only thing that would get the ball rolling.
I’ve have been walking through a lot of alleys lately looking for a way to base a small project around them. I’m captivated by these spaces in the same way that walking onto a movie lot full of fake house fronts is fascinating. Their significance grew as I realized that Manhattan barely had any alleys, creating even more appeal for Toronto’s unique urban landscape.
Thanks to Craig Small at The Juggernaut for eagerly dusting off the laser cutter and experimenting with a variety of materials to cut out the letters for the titles. As well, Michael Sheedy for his real-life kearning skills, and of course my amazing girlfriend for putting up with the 2 cans of spray paint released into our apartment.
The video below outlines a breakdown of the process:
A series of textures shot in the alley behind my place for the titles:
DOWNLOAD FREE TEXTURE HERE
ROLE: Concept + Director + Editor
DESC.: Event Video
April 16th is the official anniversary for the mobile app Foursquare. More than 15 cities celebrated the mobile location based “check-in” app by throwing their own “Foursquare Day” events to celebrate local business.
This year’s 2nd annual Foursquare Day in Toronto was a great success with sponsors donating everything from autographed Tim Burton books (TIFF) to phone cases for every patron (iSkin). Even our (usually) pathetic mayor (Rob Ford) acknowledged the date with a signed letter from his office.
I documented this event with a home-made camera system that appropriately reflected the client and medium that Foursquare users embrace: the smartphone.
Rationale: 4 Squares, Mobile technology, 4 Camera phones. (enough said, no?)
Public Enemy – Harder Than You Think (instrumental)
Ratatat - Drugs
In preparation for an upcoming project I created this rough swooping line test to visualize Cinema 4D’s Sweep Nurb and Sketch & Toon features.
A quick animation test for a project using Cinema 4D’s “Global Illumination” settings.
Messing around with extruded type in Cinema 4D after seeing a post from GSG.
It always feels good getting out of the city and into the woods. This past weekend i got the opportunity to see a pack of wolves that live on a reserve in northern Ontario.
Watch the tail of the wolf that is pressured by the Alpha (black)…he’s the Omega in the pack. Although much larger than the Alpha wolf, he unfortunately is very likely to be killed by the rest of the pack when they get fed up with him.
Motion Stabilized in After Effects
Colored in Apple Color
Music by American Dollar
Camera Panasonic LX3
I tend to get a little obsessed about the projects I’m working on and begin to buy and position myself around any and all objects that loosely relate to it. I enjoy the idea of ‘living the project’ and feel good allowing the creative part of my work flow into the daily purchases and decisions.
My latest purchase of a crumpled paper trash can ties in with the copius amounts of crumpled newsprint i’ve been photographing for an audio driven stop motion experiment.
Another 2 weeks of exploring animation possibilities and i should be done…JUST in time for my trip to Cuba (hence the music in the vids). Here’s a peek: