Business Card: Making Of
With only one week away from SXSW I suddenly felt obliged to create a business card for myself. After what has been 2 years without a card (as of this summer), it’s not surprising that setting a short turn-around deadline was the only thing that would get the ball rolling.
I’ve have been walking through a lot of alleys lately looking for a way to base a small project around them. I’m captivated by these spaces in the same way that walking onto a movie lot full of fake house fronts is fascinating. Their significance grew as I realized that Manhattan barely had any alleys, creating even more appeal for Toronto’s unique urban landscape.
Thanks to Craig Small at The Juggernaut for eagerly dusting off the laser cutter and experimenting with a variety of materials to cut out the letters for the titles. As well, Michael Sheedy for his real-life kearning skills, and of course my amazing girlfriend for putting up with the 2 cans of spray paint released into our apartment.
The video below outlines a breakdown of the process:
A series of textures shot in the alley behind my place for the titles:
DOWNLOAD FREE TEXTURE HERE