Business Card: Making Of
With only one week away from SXSW I felt obliged to create a business card for myself. After what had been 2 years without a card, setting a short term deadline was the only way it’d get done.
I’ve been walking through a lot of alleys lately hoping to inspire a small project. Their significance grew as I realized that Manhattan barely had any alleys, creating even more appeal for Toronto’s urban landscape.
The video below outlines a breakdown of the process:
Thanks to Craig Small at The Juggernaut for the laser cutter and experimenting with a variety of materials to cut out the letters. As well, Michael Sheedy for his real-world kerning skills, and of course my amazing girlfriend for putting up with the 2 cans of spray paint released into our apartment.
A series of textures shot in the alley behind my place for the titles:
DOWNLOAD FREE TEXTURE HERE